The story behind Sofia Swims:
Where does the name come from?
I wanted a name that was fun, yet easy to remember. My daughter, Sofia was my inspiration for creating the children’s swimsuit brand.
How did the idea come about?
The idea first came to me when I saw a drawing of a pineapple! I loved the print and wanted it on a bathing suit. I soon started drawing and came up with a few I sketches that I was happy with and decided to take on the next step: Photoshop. Once I had learned the basics and necessities to complete and edit my design, I was ready for print.
Where are the bathing suits made?
The designs are done in my living room, in cafes, really wherever the idea comes to me. Once the design is made, digitalized and edited with color, I then pass it on to the printer. I wanted to ensure that my products were made 100% in Spain. The printer and workshop are both located in small towns within 15 km of Barcelona.
Who is behind the business?
We are! I say “we” because I honestly don’t like using “I”. Its true that for now I am the only one running and working Sofia Swims but prefer to say “we.” If you are eager to know more about me, my name is Erika. I am 26 years old (25 when I started) and a first time mom (now with our second baby on the way.